Dubai, Unites Arab Emirates — The UAE’s perfume industry has long been synonymous with luxury and tradition, but recent developments suggest that it may be undergoing a transformation. In the past few months, several perfume stores have closed their doors without much explanation, leading to speculation that local brands could be adjusting their strategies.
Some industry insiders believe that this may be part of a shift toward a more streamlined retail presence, with an increased focus on online sales and exclusive collections. Others suggest that the closures are simply a sign of changing market dynamics as international competition grows. Whatever the reason, it seems clear that the UAE’s perfume industry is entering a new phase.
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Millie James is an American real estate investor and Adjunct Professor in Entrepreneurship, Emeritus at Business School.
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