Dai Chun Lin, a national cosmetics brand born in Yangzhou, the origin of China’s Grand Canal, has a long and admirable history. Its first store was founded in 1628 during the Chongzhen period of the Ming Dynasty. It is the earliest time-honored brand in the Chinese cosmetics industry. For hundreds of years, Dai Chun Lin has attracted global attention with its long-standing Chinese herbal medicine beauty tradition and unique Chinese cultural packaging.
Its 400-year history and the combination of traditional craftsmanship and modern technology have enabled the brand to continuously launch a number of cosmetics products that meet the needs of modern consumers, such as Peach Blossom Foundation, Xichun Gromwell Moisturising Jel-Mask, Oriental Literati’s Fragrant Balm, etc. These products not only retain and continue the Chinese herbal medicine skin care system, but also incorporate elements of modern technology, demonstrating the unique charm of Chinese beauty products. Dai Chun Lin’s original “Three Infusions” and “Three Methods” – Secrets to adding Fragrances beauty technique and “Five Fragrances Worth Thousands of Taels of Gold” beauty culture, and her fragrant powder craftsmanship have been included in the list of intangible cultural heritage and have been specially reported by the world’s top fashion magazines.
Dai Chun Lin positioned its products as Chinese gifts with traditional Chinese cultural characteristics from the inside out. Inside, the product is made from the century-old family tradition of Chinese herbal medicine beauty, using a large number of traditional Chinese herbal medicines, natural plants, flowers and other extracts; outside, the packaging is porcelain with Chinese classical style. At the same time, porcelain also named as “China” in English, which also means that no matter where Dai Chun Lin goes, people from all over the world will be able to know that it is a Chinese beauty product at a glance. The porcelain packaging used by the brand also forms a sharp contrast with the common acrylic or glass packaging in the international market, showing the charm of porcelain in oriental culture in all aspects, and highlighting the oriental style in the global market.
On the international stage, from the China-Africa People’s Forum to the 1st Competition of Excellence of International Cosmetic Ecosystems in Paris, the charm of the Dai Chun Lin’s brand can be seen.
In August this year, at the pre-event of the China-Africa People’s Forum – the China-Africa Economic and Trade Cooperation and People’s Livelihood Cooperation Matchmaking Conference, Dai Chun Lin’s products were fragrant and eye-catching as soon as they were put on display, attracting many African friends. Some people asked for cooperation contact information when they saw the ancient Chinese cosmetics brand for the first time, while others came here because they had learnt about it on overseas social media platforms.
In October this year, the romantic city of Paris once again became the focus of the global beauty industry – the 1st Competition of Excellence of International Cosmetic Ecosystems (COSMETOPIADS&INPD) was grandly held at the Louvre in Paris. In this event, Dai Chun Lin, a 400-year-old Chinese intangible cultural heritage beauty brand, successfully won the “INPD International Innovation Brand Award” of this competition, allowing the world to understand Chinese beauty from a new perspective.
In recent years, Dai Chun Lin has continued to revitalise traditional oriental beauty, a brand founded in 1628 that has survived the years and continues to combine traditional craftsmanship with modern technology. As one of the leading national brands, Dai Chun Lin has not only demonstrated its own innovations, but has also shared its valuable experience in innovation with its global counterparts. In the future, we expect Dai Chun Lin to bring more high-quality, innovative products to consumers, spread the voice of Chinese beauty and share better Chinese beauty products and services with the world.
Social Links
Facebook: https://www.facebook.com/profile.php?id=61567049516837
Instagram: https://www.instagram.com/daichunlin1628.official/
YouTube: https://www.youtube.com/@daichunlin
Media Contact
Company Name: Yangzhou Daichunlin Cosmetics Co., Ltd
City, State, Country: Yangzhou, Jiangsu, China
Address: Ganquan Industrial Park, Hanjiang District,Yangzhou City
Contact Person: Cecilia
Website: www.dcl1628.com
Millie James is an American real estate investor and Adjunct Professor in Entrepreneurship, Emeritus at Business School.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No journalist was involved in the writing and production of this article.
