November 4, 2024, the Chery Global Design Center in Wuhu hosted the award ceremony for the 2024 Chery Group Automotive Design Competition. This grand event not only brought together top automotive design talents from around the world but also became a focal point for design enthusiasts, industry experts, and media professionals. As the competition’s exclusive partner, OPSH（OnePen ShangHai)was fully involved, witnessing this remarkable celebration of technology, art, and futuristic imagination.
As Chery Group’s first-ever global automotive design competition, this event attracted worldwide attention with its high level of internationalization and openness. Within just a month, through campus roadshows at universities both domestically and internationally, along with OPSH（OnePen ShangHai)-hosted offline engagement activities, the competition drew over 300 participants from 22 countries, with international students accounting for 50% of the contestants. Spanning Asia, Europe, North America, and Australia, the competition featured participants from 11 prestigious design schools, including China Academy of Art, Luxun Academy of Fine Arts, Hubei Institute of Fine Arts, Tongji University, Chung-Ang University, Yeungnam University, Coventry University, Kyonggi University, and others. This comprehensive participation highlighted the global reach of the event, fostering dialogue among cultures through design and showcasing the diversity and innovation of future mobility.
On the day of the award ceremony, the Chery Global Design Center was transformed into a space where art and technology converged. The unveiling of concept cars and high-fidelity scale models presented a visual feast that combined design aesthetics with technological prowess. The event showcased not only the winning entries but also offered interactive sessions for media and audiences to experience the unique charm of each creation, from design concepts to tangible outputs.
“These entries are more than just sketches or models—they are profound reflections on the future of mobility,” remarked the head of the Chery Automotive Design Center during the ceremony. “From supercars to lunar rovers, flying vehicles to micro-electric cars, each work demonstrates how designers break boundaries with creativity, ingeniously merging technology, aesthetics, and human needs.”
Among the many exceptional submissions, the innovative ideas from rising global design stars stood out. Highlights of the winning entries include:
First Prize:
– Sungjun Park / Chung-Ang University
Second Prize:
– Liu Haoyang/ China Academy of Art
– Junwan Woo/ Yeungnam University
Third Prize:
– Feng Yongqi/ Hubei Institute of Fine Arts
– Hu Zhanpeng/ Tongji University
– Liu Yunfeng/ Luxun Academy of Fine Arts
Excellent Design Awards:
– Joongha Min/ Coventry University
– Yongkyun Lee/ Kyonggi University
In addition, during the 2024 Guangzhou International Auto Show, several of these award-winning models were displayed at the Chery Group booth in Hall 4.2, offering visitors an up-close view of the cutting-edge concepts and inspiring future possibilities.
The 2024 Chery Group Automotive Design Competition was not only a platform to showcase creativity but also an important catalyst for industry inspiration. The participation of students from 11 top universities, spanning China and the world, such as the Central Academy of Fine Arts, Nanjing University of the Arts, and the Royal College of Art, added tremendous value to the competition. From its international lineup of participants to designs that embraced future technologies and sustainability, Chery conveyed its profound understanding and boundless imagination for future mobility through this competition. “This is not just a competition; it’s a starting point,” summarized a Chery Group representative. “We hope to inspire more young talents to bring their dreams and creativity to automotive design, providing breakthrough solutions for the future of transportation.”
Amid applause and cheers, the competition concluded successfully. Yet, this is not the end—it is an invitation to the future. Chery Group plans to expand the competition’s scale, welcoming more emerging design talents from around the globe to this innovative stage. Chery eagerly anticipates another year of vibrant and diverse design works, painting a richer picture for the future of automotive design.
Millie James is an American real estate investor and Adjunct Professor in Entrepreneurship, Emeritus at Business School.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No journalist was involved in the writing and production of this article.
