Chino, CA, United States, 5th Sep 2025 – Luciphia, a lifestyle brand specializing in household and pet essentials, has seen growing demand in the United States for its washable fleece pet blanket. Positioned as a reliable choice for households with dogs and cats, the product has become a consistent performer in the U.S. pet supplies category.
Growing Popularity in the U.S. Market
In recent years, pet ownership across the United States has reached record levels, with more than two-thirds of households reporting at least one pet. This rise has fueled demand for products that not only provide comfort for animals but also address the realities of daily life in pet-friendly homes. The Luciphia Pet Blanket, widely available through online retail platforms, has become a popular choice for families looking to balance household cleanliness with pet comfort.
The product’s neutral beige color and modern style have contributed to its acceptance in diverse home interiors. Its versatility—ranging from sofa covers to pet carrier liners—resonates with U.S. consumers who prioritize multi-functional household products.
Designed for Comfort and Durability
The Luciphia Pet Blanket is constructed from 100% polyester coral velvet, with a double-sided fleece design. At 300GSM, the material provides a balance of softness and durability, creating a surface that is both warm and breathable. The texture is intended to soothe pets without causing irritation, making it suitable for daily use.
Multiple size options, including 30” x 20”, 40” x 31”, and 57” x 40”, allow the blanket to serve pets of different sizes, from small kittens to larger dog breeds. This adaptability has been noted as a key reason for its widespread use in U.S. households, where pets often share living spaces with their families.
Functionality for Everyday Living
While comfort remains a central function, the Luciphia Pet Blanket has also been adopted as a protective layer for household furniture. Many U.S. consumers use it to cover sofas, beds, and car seats, reducing the impact of pet hair, spills, and stains. By serving as a washable barrier, the blanket helps extend the lifespan of home furnishings while simplifying cleaning routines.
The blanket’s role in travel has also been highlighted. Whether placed in a car or within a pet carrier, it provides a familiar and comfortable surface for pets, reducing anxiety during journeys. This feature aligns with the increasing trend of pet-inclusive travel among U.S. families.
Easy Maintenance
Ease of care has been an important factor in the blanket’s popularity. Designed to be machine washable, the product maintains its texture and softness after repeated cleaning cycles. U.S. consumers, who often prioritize convenience in household purchases, have found this feature particularly appealing. Washing on a gentle cycle and drying promptly ensures longevity while minimizing odor caused by moisture retention.
Sustainability and Certification
Beyond functionality, the Luciphia Pet Blanket carries the OEKO-TEX STANDARD 100 certification. This internationally recognized standard verifies that the textiles are produced with chemicals safer for both human health and the environment.
For the U.S. market, where consumer awareness of sustainability continues to grow, the certification provides an added assurance. The combination of eco-conscious design and practical usability reflects the broader shift in consumer expectations for pet products.
Alignment with U.S. Market Trends
The U.S. pet industry has consistently expanded, with spending on pet supplies reaching new highs each year. Blankets and bedding, once considered optional accessories, are now regarded as household essentials. According to market observations, U.S. consumers increasingly seek products that serve dual roles: enhancing pet comfort while maintaining household hygiene.
Luciphia’s washable fleece blanket addresses these needs directly. Its popularity highlights how U.S. households value solutions that are adaptable across all seasons, aesthetically neutral, and capable of contributing to a cleaner living environment.
Year-Round Versatility
The blanket’s polyester construction makes it suitable for year-round use. It retains warmth in colder months and avoids excessive heat retention in warmer weather, ensuring pets remain comfortable across seasons. This versatility supports its continued presence in American households, where climatic conditions can vary significantly across regions.
Buy & Contact
Luciphia Washable Pet Blanket：https://amzn.to/3FyB94o
Instagram: @luciphiapet
TikTok: @luciphiapets6
About Luciphia
Luciphia is a lifestyle brand dedicated to creating household and pet essentials that combine practicality with comfort. Guided by its vision “to create a world where every pet feels safe, loved, and truly part of the family,” the brand emphasizes both functionality and emotional connection in its designs.
Luciphia’s mission is carried out through thoughtful, durable, and caring products that help pets feel loved while strengthening the bond between pets and families. Beyond product development, the brand advocates for a pet-friendly lifestyle and continues to expand its presence in global markets, with the United States as one of its key regions.
Media Contact
Organization: Luciphia Inc
Contact Person: Cici FU
Website: https://luciphiapet.com
Email:
luciphiapets@gmail.com
City: Chino
State: CA
Country: United States
Release id: 33506
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Millie James is an American real estate investor and Adjunct Professor in Entrepreneurship, Emeritus at Business School.
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